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Our mission is to
When you take charge of your finances, you can:
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Feel confident and in control of your money decisions.
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Understand where your money is going & make choices with purpose.
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Build routines that support your goals & reduce money stress.
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Use your money to create the life you truly want - on your terms.
Want to get your finances under control, but don't know where to begin?
You are not alone. We don't talk about money enough.
Women often face unique financial challenges—balancing career and family, navigating the gender pay gap, and managing life transitions like divorce or widowhood. The wealth gap is real, but it’s not the whole story.
Because things are changing. More women than ever are stepping into their financial power.
"Teach her about how money really works,
and she can change the world."
Linda Davis Taylor
We're here to:
Enhance your financial literacy and skills - to enable you to make smarter money decisions.
Provide you with access to a community of people just like you to share wins and challenges with.
Give you access to tools and resources to enhance your money know-how.
Put you in control of your finances, so you can thrive.
Hi, I'm Gretchen.
I'm here to boost your financial IQ
I am an award winning Chartered and Certified financial planner and financial coach.
Other than SheFinance, I am the owner of the successful financial advice business, Magenta Financial Planning, Podcast host of Women Talking Money and Author of the SheFinance Workbook.
Through my work with hundreds of women in my career, I understand the realities of being single, divorced, in debt, a mother, a partner, a businesswoman, or a time-strapped executive.
In a world where finance and financial products are often designed with men in mind, my mission is to challenge societal taboos, dispel myths, and provide practical guidance to enhance women’s financial knowledge and well-being.
SheFinance: A Mission with Meaning.
We’re done with inequality being ignored. SheFinance exists to change that - through bold, clear, and empowering financial education for women.
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​Our values guide everything we do:
Empowerment through Knowledge
Education is power. We make financial learning clear, relevant, and accessible - so women can take control of their futures.
Honesty and Clarity
No jargon. No fluff. Just transparent, straightforward insights you can trust.
Feminism Meets Femininity
We honour women’s voices, strengths, and experiences. Financial independence is a feminist act - and we’re here for it.
Respect for Your Time
We keep things focused and impactful - no filler, just value.
Creativity and Enjoyment in Financial Learning
Finance doesn’t have to be boring. We bring creativity, energy, and a fresh approach to every session and resource.
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